Entertainment & Brand Consulting
Gila River Resorts & Casinos
The brief.
Gila River Resorts & Casinos runs three properties in Arizona, anchored at Wild Horse Pass, with live entertainment as the draw. HUB sits in an entertainment and brand consulting seat across the group, shaping creative direction with the marketing team and live programming with the entertainment side, then producing the content with our own crew.
The work runs from pool parties and headliner nights to red carpets, brand summits and venue concepts. Priorities are set together against what the business needs that quarter rather than a fixed list of deliverables, which is what lets a shoot get scoped on a Monday and be on screen by the weekend.
The Work
The outcome.
One partner across content and creative direction, one line into the marketing and entertainment teams, and a library of work that carries the properties across screens, socials and the venues themselves.
Next Project